RIO DE JANEIRO • BR

7:00 PM

7:00 PM

Building experiences
for a complex world

Building experiences
for a complex world

care •

dream •

think •

design •

build •

iterate •

0
0

years

of Graphic Design

0
0

years

of Product Design

//

ABOUT

•

Hi! I'm Luisa Gualda

Hi! I'm Luisa Gualda

I'm a Product Designer with a background in Graphic Design and UX, focused on creating digital products and websites that are clear, purposeful, and enjoyable to use.

My work sits between product thinking and visual design. I turn ideas, complex problems, and business goals into intuitive experiences — from early discovery and user flows to interfaces, prototypes, and fully crafted websites in Framer.

I care about the details, but never lose sight of the bigger picture. Good design, to me, is about finding the balance between what people need, what businesses want to achieve, and what technology can make possible.

//

SERVICES

•

Six ways I can help you

01

Product Strategy and Research

Defining the right product direction through user research, usability testing, competitive analysis, and UX audits.

01

Product Strategy and Research

Defining the right product direction through user research, usability testing, competitive analysis, and UX audits.

02

Product Design and User Experience

From Design Thinking to a navigable prototype: journey mapping, wireframes, flows and high-fidelity interfaces ready for tests.

02

Product Design and User Experience

From Design Thinking to a navigable prototype: journey mapping, wireframes, flows and high-fidelity interfaces ready for tests.

03

UX Diagnosis

Identifying usability issues and friction points through UX audits, heuristic analysis, and user behavior insights. Defining clear opportunities for improvement.

03

UX Diagnosis

Identifying usability issues and friction points through UX audits, heuristic analysis, and user behavior insights. Defining clear opportunities for improvement.

04

Websites & Landing Pages

Designing strategic websites and landing pages that communicate clearly, build trust, and turn visitors into customers. Deliverable through Framer or Webflow.

04

Websites & Landing Pages

Designing strategic websites and landing pages that communicate clearly, build trust, and turn visitors into customers. Deliverable through Framer or Webflow.

05

Design Systems and Scalability

Building reusable components, patterns, and design systems that create consistency and make products easier to scale.

05

Design Systems and Scalability

Building reusable components, patterns, and design systems that create consistency and make products easier to scale.

06

Product Discovery and Design Thinking Facilitation

Guiding teams through structured Design Thinking sessions to uncover opportunities, align perspectives, and generate solutions.

06

Product Discovery and Design Thinking Facilitation

Guiding teams through structured Design Thinking sessions to uncover opportunities, align perspectives, and generate solutions.

//

SELECTED WORK

•

Some of my work

Product Design

E-Chave / Esta-On

E-chaves’ goal was to be a Super App revolving around all thing property-wise. From property management for home owners, landlords and condominum; to real estate, home services provider and smart houses.

User Experience

Design System

Mobile & Web App

01

E-Chave

Product Design

02

Investment Manager

App Design

03

Maria Health

Web Design

Product Design

E-Chave / Esta-On

E-chaves’ goal was to be a Super App revolving around all thing property-wise. From property management for home owners, landlords and condominum; to real estate, home services provider and smart houses.

User Experience

Design System

Mobile & Web App

01

E-Chave

Product Design

02

Investment Manager

App Design

03

Maria Health

Web Design

Product Design

E-Chave / Esta-On

E-chaves’ goal was to be a Super App revolving around all thing property-wise. From property management for home owners, landlords and condominum; to real estate, home services provider and smart houses.

User Experience

Design System

Mobile & Web App

01

E-Chave

Product Design

02

Investment Manager

App Design

03

Maria Health

Web Design

//

PROCESS

•

My design and creative process

01

Initial Briefing

Understanding the problem, audience, goals and scope.


02

Product Discovery

Research, references, competitive analysis and strategic direction.


03

Structure & User Flows

Information architecture, content structure and key user journeys.


04

Wireframes

Low-fidelity layouts to validate structure and functionality.


05

High-fidelity design & Design System

High-fidelity interfaces, visual language and design system.

06

Documentation & Handoff

Interactive prototypes and documentation for development.

06

Development Support & QA

Collaborating with developers and reviewing the implementation throughout the process. Checking the final product for visual consistency, usability and design fidelity.

//

EXPERIENCE

•

JUL 2025

current

Web designer & Product Designer @ Visionarh

Working on contract for companies.

Figma

Framer

Webflow

Github

Adobe Illustrator

AI

JUL 2025

current

Web designer & Product Designer @ Visionarh

Working on contract for companies.

Figma

Framer

Webflow

Github

Adobe Illustrator

AI

JUL 2025

DEC 2025

Product Designer @ Esta-on

Figma

Framer

Webflow

Github

Adobe Illustrator

AI

JUL 2025

DEC 2025

Product Designer @ Esta-on

Figma

Framer

Webflow

Github

Adobe Illustrator

AI

MAY 2024

FEB 2025

UI/UI Design Intern @ TT&T

I worked on the development of mobile applications for the legal and emergency management sectors, participating in the full design process — from research and requirements definition to prototyping and development handoff.

Figma

Github

MAY 2024

FEB 2025

UI/UI Design Intern @ TT&T

I worked on the development of mobile applications for the legal and emergency management sectors, participating in the full design process — from research and requirements definition to prototyping and development handoff.

Figma

Github

MAY 2021

MAY 2024

Graphic Designer Freelancer

I worked as a freelance graphic designer, developing visual identities and communication materials for professionals, entrepreneurs, and small businesses. During this period, I strengthened my technical skills in design tools and enhanced interpersonal skills through direct client collaboration and iterative processes.

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Social Media

Illustration

Branding

MAY 2021

MAY 2024

Graphic Designer Freelancer

I worked as a freelance graphic designer, developing visual identities and communication materials for professionals, entrepreneurs, and small businesses. During this period, I strengthened my technical skills in design tools and enhanced interpersonal skills through direct client collaboration and iterative processes.

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Social Media

Illustration

Branding

//

CONTACT

•

Let’s turn problems into great experiences

Have a product, project, or idea in mind? Tell me a little about what you’re building and let’s talk about how design can take your project further.

2026

All rights reserved

2026

All rights reserved

2026

All rights reserved